[ 01 ] · What I keep finding
Four problems that show up in the first week on site.
Different industries, same four. The quotes are from my own build notes on a manufacturer, an agency and my own systems.
[ 02 ] · Selected work
Discovery to production, inside real businesses.
Client names withheld. Ask me for the numbers.
Manufacturing Operations System
Custom software connecting retail and distributor orders, pricing, factory stations and shipping preparation.
- Retail and distributor orders with custom pricing
- iPad station work and automatic task routing
- Shared order tracking through shipping preparation
Blog Content System
Create and publish articles at scale to target relevant search keywords, attract website traffic and generate leads.
- Articles around audience and target keywords
- Edit copy and images in a custom CMS
- Review or quality-gated automatic publishing
Meta Ads Content Engine
Produce branded Facebook and Instagram ad creatives at scale so media buyers can test more ideas with less production work.
- Competitor references to branded creative and copy
- Reported: 15 creatives in under 30 minutes
- Configured paused or active ad delivery
Agency Client Performance Dashboard
See which clients are growing, which need attention, and where to act across SEO, paid ads, content and lead quality.
- SEO, paid ads, traffic and content in one view
- AI call analysis reveals lead quality
- Client targets highlight accounts needing attention
Outbound Lead Qualification System
Find businesses that fit your offer—and give your sales team a reason to reach out.
- Find businesses matching your offer
- Score fit and enrich contact details
- Industry-specific lists for calls and email
Speed-to-Lead Response System
Respond to new inquiries within five minutes, even when your team is on a job or another call.
- Capture inquiries from connected inbound channels
- Automate the first response within a five-minute target
- Tailor messages and follow-up to the business
Sales Call-to-Proposal System
Turn a sales conversation into a branded proposal with the client’s pain points, selected package and consistent pricing.
- Capture the buyer’s top three pain points
- Select packages with consistent pricing
- Generate branded PDFs for CRM delivery
18 builds, each with a write-up.
[ 03 ] · Background
10+ years shipping software.
I discover workflows, build products and internal tools, and ship them with the people who use them. My background spans forward-deployed engineering and software roles across medical devices, commerce, mobility, gaming, manufacturing, and marketing.
More about me →Find the bottleneck, map the work, build the software, connect the systems, and automate the steps that benefit from it.
Enterprise and consumer products, plus direct work with manufacturing companies, marketing agencies, and other businesses.
Manufacturing Operations System, Blog Content System, Agency Client Performance Dashboard and RCA Insights.
[ 04 ] · Elsewhere
I write about what I build and what broke.
The code is on GitHub where it can be. The rest is on the blog and LinkedIn.